I am going to be recommending many different video platforms that you could use to promote and train your staff. I will be showing you many different platforms you could use for this task, I will be helping you with what is good and what is bad and which platform I recommend for you to use.
The first platform I will be telling you about is Youtube, I think this Is a good platform form multiple different reasons, here I will be showing you why I think this could be a good platform for you to use for your company. I think this is a good platform because not only training your staff you can also train the public in the area you are training your employees in, this is a good thing because then this is good for the promotion of your business because people will watch the video and then think that you trained them well so they may use your products again. A bad point about using Youtube as your plat form is the fact that it is a public platform and anyone could find your video and use it for themselves and possibly make a profit from what you have shown them. But all in all I think that this platform is a very good video platform that you could use for your business.
“youtube is currently the biggest video sharing site on the web and the third most
visited site on the internet”
Another good thing about Youtube that could be useful for your business is the fact that if your video gets so many hits, the video can go viral if you make the video catchy enough, this is good for promotion of your business because if your video goes viral you will have more hits to your website and therefore you will achieve a higher chance of getting customers. This is good because this causes you online capture which will bring you customers and therefore get you more money for you business. Some examples of good viral videos for promoting a brad are the cadburys adverts of weird and wacky creations of advertising. This is shown because it has 7 and a half million views so this brings the product traction online through their video online.
Vimeo is also another good video platform that you could use, being very similar to youtube it shares the same flaws and success’s. Although using youtube you can see how many people have viewed your video and what sort of traction it has on vimeo you cant do this which is a flaw of the site that could also bring you success in just training your employees. On vimeo though you have the choice of choosing from member ships that give you different perks of using it, there is vimeo basic, vimeo plus and vimeo pro, all of these different packages come with different perks. This could be a good thing that your business could use because if you use vimeo pro you have lots of playback time and there is no restriction on your playback length. I think vimeo is a good platform to use because like youtube it is a public video platform but unlike youtube you can get different subscriptions that you can use anywhere and any time you want to use them. Many of these different options can bring you various different perks, the subscription I would choose to train your business would be the pro subscription because In my opinion you can get the most out of the service that you are paying for, it may cost you some money but at the end of the day what doesn’t cost you money?
Another good platform for your use is ustream, I think this would be very good to train your employees through vary different ways. I think this is a good idea because the setting on this video platform are private so only you and your employees and people you choose can watch the video, I think this is a good idea because then if someone in the public wants to be trained by you they have to pay for the service that you are giving them. This is a good way for your business to make a profit, with a simple to use navigation system that gives you the control of your videos. Many big brands use this platform for their business and employees. Another good thing about ustream is that you can use it on any device on the go, so if your client wants to watch a video while they are on their commute to work they can on any device with internet access.
“ broadcast yourself with ustream. Free, easy to use tools are emerging and evolving all the time to help you create your own mash up”
this shows that ustream is a very useful piece of technology and a very good platform for what you will be using it for. Another good thing about usteam, is that you can save all of the videos you have created into the cloud which will make your video more secure so if you lost the copy you made on your laptop you always have the copy in the cloud that you can access any time.
Video cloud is based souly on the cloud, so all of your videos are based in the cloud. I think this is a good platform for you to use because then if you loose the copy’s you have on your computer and it doesn’t save and you loose it you always have the copy in the cloud to come back too. On videocloud you have different choices of subscription that you can choose from, you have trial which is free, small which is £15, medium which is £25, large which is £95 and unlimited which is £160. with each one you get lots of different perks that you can work with. With the trial subscription you get 3 Videos, 5GB Streaming / Month and 5 VideoTXTs / Month, this would be good as a trial period for you to try the platform out but I wouldn’t recommend it in the long run. In the small package you get 25 Videos, 50GB Streaming / Month, 50 VideoTXTs / Month, this would be a good package to choose for a short period because you get a lot of storage and can post 25 videos. The one I would recommend for you too use would be the unlimited package because you get Unlimited Videos, 1000GB Streaming / Month, 1000 VideoTXTs / Month, I think this is the best package for your brand because you get unlimited videos and you also get 1000 GB of streaming which is good for a big business. A video TXT is basically a video sent by text to whoever you want to send it to. You can also connect your videos to facebook, twitter, tumblr and other social networking platforms so people in the public can watch your videos as well.
“Monetise your Video Content without adverts or competitors crashing the party.”
this shows that you can make money off using this site without advertising anything. Like on youtube you could have your video playing and before your video starts playing you could have an advert of a competitor on before your video has even started to play.
Vidcaster is a free video platform with no subscriptions needed, this Is very helpful because then all of your employees and clients can use this site. It has many raving reviews about the site and many different recommendations from real people in real business’s.
“Vidcaster is helping Informatica Cloud go beyond our YouTube channel with a video resource site that is easy to navigate and optimized for SEO. Our sales team loves it!”
– Darren Cunningham, VP of Marketing, Informatica Cloud
this shows that real people in real company’s use this site for their own business and brings them better impressions than their youtube channels. This shows that this platform is potentially better than youtube or any other video platform to train your business and employees. The best parts of this platform are that you can share your videos on social media platforms, add annotations to videos, charger viewers to watch your video and many more. I think the best thing about this platform that you can use for your brand is that you can charge people to watch your videos, this brings you a higher rate of income because if somebody wants to know what you do to bring in money like your company or wants to learn something that your company is teaching then they have to pay for the right to watch the video you are sending out. I think this is a good thing because you get payed for making one video and putting it online for the world to see and pay for. Another good thing that you can use on this website is, that you can convert video viewers into contacts, this is good because then everyone who has watched your video and everyone who has interacted with your brand can be part of your business, for example they could watch your video and then you could automatically send them an email about your product or your service. Each video is also given its own unique page with its own URL which makes your video more searchable in its content, this means more people will see the video and watch what you have to say in the video, this is a good branding tool because then you will get more people interested in your brand and interested In what you are doing online and how you are doing it. This brand is also highly regarded in the industry with big business’s using this site to promote their brand such as, wix, informatica cloud, safe net and Vmware, this shows that this platform is highly regarded as a good way to train your staff and a good video platform to use.
In conclusion although all of the video platforms are good for your business I would recommend that you use vidcaster for the things you need. I think this because it is all around the best video platform that you could use for the things you need it for. I think this because you are not only making the video to train your staff you can also charge the general public to watch your video to be trained in the same area you are training your staff, and in the long run this will bring you a higher rate of income because lots of people will hear about your brand and thing that it is a good product. Another good thing I think that would be good for you to use in this site is the fact that it is highly regarded to other company’s. this is good because it is clearly a reliable source for you to use on your own business. So I think that it is a good choice for you to choose vidcaster to train your staff and also make money while doing it.
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– Darren Cunningham, VP of Marketing, Informatica Cloud